Designation : Assistant Professor & Head in Charge

Qualification : M.Com.,M.Phil.,Ph.D.,

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Specialization: Marketing, Accounting and Finance.

Experience : 13.5 years

Google Scholar ID : https://scholar.google.com/citations?pli=1&authuser=2&user=EY6gOGYAAAAJ

ADMINISTRATIVE PORTFOLIOS DURING MY CAREER :

  • Fine Arts Member
  • Member of Semester examination Correction Camp
  • Overall Post Graduate Self- finance admission Co-ordinator
  • Valuation Camp Officer
  • EDP Co-ordinator
  • Smriti Convenor
  • Post Graduate Admission co-ordinator
  • Placement co- coordinator
  • VAISH  COMCREATE- Association Convenor

ACADEMIC CONTRIBUTION :

Publications in Journal – International& National

Publications in  Journal/ Books – International

  • Viral Marketing and Social media : A relationship study,  Pezzottaite Journals, Dec 6, 2013 ISSN : 2319-9032,Vol 2, pp 570-574.
  • E-CRM in Banking Sector, International Journal of Research & Business Innovation, Spl Issue,Oct 2014, ISSN 2321-5615, Vol 5 , pp. 79-82.
  • Viral marketing through Online and Offline media, Modern Trends and Development Strategies in Business, 2014, pp 272-276.
  • Factors motivating to forward viral marketing messages- a study with reference to chennai city, International Journal of Business and Administration Research Review, Issue.21, Jan-March 2018, Vol.3, Pp: 119- 124.
  • Benefits and challenges of Online Food ordering and delivery service – with special reference to working women in Chennai, International Journal of Recent Technology and Engineering, Dec – 2019, E ISSN : 2277-3878, VOLUME – 8 ISSUE 4S3.
  • Citizens Becoming Netizens!!, Dogo Rangsang Research Journal, ISSN : 2347-7180 , Vol-10 Issue-07 No. 9 UGC Care Group I Journal.      
  • Paradigm Towards New Digital Education – Triangular Approach, Akshar Wangmay, Feburary 2021, Volume IV, PP 107 – 111,                                                                              

Paper Presentation in  Seminars, Conferences, Symposia – International 

  • Marketing Ethics in Fast Moving Consumer Goods Organisation, Recent Trends in Commerce and Business management, AVS College of Arts and Science, 26th July 2013.                                                                                                               
  • E- CRM in Banking Sector, International Conference on Business Innovation, Sun Arts and Science College, Tiruvannamalai, 6& 7th October 2014.
  • Transformation in Industry in an Era of Digitalization: Challenges and Opportunities, Guru Nanak college , 28th Sep 2019.
Name of the Journal Title of the Article ISSN No. Vol& pg.no. MM & YYYY IF Refereed /non-refereed
           
   International Journal of Business and Administration Research Review         FACTORS MOTIVATING TO FORWARD VIRAL MARKETING MESSAGES- A STUDY WITH REFERENCE TO CHENNAI CITY     Vol.3, Pp: 119- 124 Issue.21, Jan-March 2018.    
International Journal of Research & Business Innovation     E-CRM in Banking Sector ISSN 2321-5615, Vol 5 , pp. 79-82 Spl Issue,Oct 2014 1.53  
Pezzottaite Journals Viral Marketing and Social media : A relationship study. ISSN : 2319-9032, Vol 2, pp 570-574 Dec 6, 2013   Refereed

Paper Presentation in  Seminars, Conferences, Symposia – International

Name of the conference Title of the paper Date Venue
International Conference on Business Innovation E- CRM in Banking Sector 6& 7th October 2014           Sun Arts and Science College, Tiruvannamalai  
International Conference on Social Media: Driving changes in Business and Society- ICSM’ 2013 Viral Marketing and Social Media- A relational Study. 19&20th December 2013 Karpaga Vinayaga College of Engineering & Technology
International Conference on Recent Trends in Commerce and Business Management Marketing Ethics in Fast Moving Consumer Goods Organisation. 26th July 2013 AVS college of Arts and Science

Seminars, Conferences, Symposia Workshops etc.  Attended    —-    National Level

Name of the conference Title of the paper Date Venue
Modern Trends and Development Strategies in Business Viral Marketing through online and the offline media Jan 2014 Dhanraj Baid Jain college
National Conference on Physical & Mental Health for working Professionals: An Holistic Approach Food Adulteration of fast moving consumer goods and impact on health April 2013 Crescent Business School