Dept. of Commerce (Aided)

Designation      : Associate Professor

Email Id                : r.valarmathi2009@gmail.com

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ACADEMIC BACKGROUND 

• Ph.D in Commerce from University of Madras in 2016
• M Phil from Bharathidasan University in 1989
• M Com from Bharathidasan University in 1987
• B Com from University of Madras in 1984     

Experience : 29 Years

Research Specialization: Marketing

Publications:

• 2013-2014 National level journal published  MODERN TRENDS & DEVELOPME NT STRATEGIES IN BUSINESS “IMPACT OF CELEBRITY ENDORSEME NT ON BRAND IMAGE” D.B.JAIN COLLEGE, THORAIPAKKAM
•  2012-2013 International level journal published- LOGISTICS & SUPPLY CHAIN PERSPECTIVE “CONSUMER BEHAVIOUR TOWARDS SOCIAL NETWORKIN G SITE” KARPAGA VINAYAGA COLLEGE OF ENGINEERING & TECHNOLOGY, MADHURANTHA GAM – KANCHIPURAM – TAMILNADU.
• 2012  National level publication  on FDI in India – Issues & challenges. NEW COLLEGE, Chennai – 600014, ISBN: 81-88023-11- 6
• 2008 National level journal publication EMERGING TRENDS IN RETAIL MANAGEMENT. ANNAMALAI UNIVERSITY ANNAMALAI NAGAR TAMILNADU.
• 2007-2008 State level journal publication. RETAILING IN INDIA FUTURE PROSPECTS. KUMARARANI MEENA MUTHIAH COLLEGE OF ARTS AND SCIENCE CHENNAI 600 020