Designation             -Assistant professor

Email- 83brinda@gmail.com

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Academic Background

  • Master in commerce from bharathiyar universityApril 2005
  • Bachelor in commerce from bharathiyar universityApril 2003
  • NET – UGC NET june2011
  •  Mphil in commerce from Bharathiyar university Oct 2006

Experience (in years)     -10 years 7 months

Research interests/ specialization :Finance &Marketing

Publications ( latest first)   :

  1. Papers in referred journals:

(i) “AStudyonFinancialAnalysisofFastMovingConsumerGoodsinHindustanUnileverLtd”.InternationalJournalofManagementandSocialScienceResearchReview,April/2017Volume–I,Issue-34,P.No33-39PeerReviewed&Refereed:ISSN2349-6738ImpactFactor:4.695

(ii)“AStudyonFinancialAnalysisofAshokLeylandLtd”.InternationalJournalofBusinessandAdministrationResearchReview,VolIIssue15,July–Sep2016,P.No145-153,PeerReviewed&Refereed:ISSN2348-0653ImpactFactor:3.853

(iii)“TheImpactofProfitabilityonvalueofsharesonAutomobileIndustryinIndia”-InternationalJournalofInnovativeresearch&Studies,December/2015Volume4Issue12P.No109-131ISSN2319-9725ImpactFactor:5.5

(iv)“AStudyonLongTermSolvencyPositionofprivateSectorBanksinIndia”.InternationalJournalofBusiness&ManagementInvention,February/2014Volume3Issue2P.No54-63ISSN2319-801XImpactFactor:4.72

(v)“AStudyonProfitabilityAnalysisofPrivateSectorBanksinIndia”.InternationalOrganizationofScientificResearch,October/2013Volume13Issue4P.No45-50ISSN2319-7668ImpactFactor:3.52

  • Papers published in international conference proceeding

INTERNATIONAL

(i) B2C(BusinesstoConsumer)”.InternationalConferenceonRecentAdvanceIne-Business:ChallengesandOpportunities.2017,Publications-Shanlax,P.No168ISBN978-93-86537-20-1

NATIONAL

(i)“GoodsandServicesTax”.NationalConferenceonGoodsandServicesTaxConceptsandChallenges,2017,Publications-VHNSN,P.No-174,ISBN978-93-8123-61-6

(ii)FDIRetailIssues&Challenges”-IllustratedResearch,2012,Publications-WrightRight,P.No-123,ISBN978-81-923734-0-9

(iii)MicroFinanceandFinancialInclusion”-NationalSeminarMSMEProblems&Prospects-ANJAC,2012,Publications-MSKPublication,P.No-176ISBN978-938052819-9

(iv)E-Tailing”,NationalConferenceRevitalizingGlobalBusiness:Issue,Approaches&Strategies,2011,Publications-ManiBharathi,P.No-263ISBN819222211-X