Designation                  – Assistant Professor

Email-sumetha1990@gmail.com

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Academic Background

  • Ph.D in Commerce from Bharathidasan University 2018
  • Master in Commerce from Bharathidasan University 2012
  • Bachelor in Commerce from Bharathidasan University 2010

Experience (in years)  – Worked as Assistant Professor from June 4th, 2018 to 15th April 2019 in PG & Research Department of Commerce, SrimadAndavan College Arts & Science College, Tiruchirappalli. Served as Department Cultural Coordinator during my tenure.

Worked as a guest Lecturer for 6 months in PG and Research Department of Commerce, Holy Cross College, Trichy.

Research interests/specialization: Marketing Management, Consumer Behaviour

Publications (latest first)   :

  1. Research Articles published:
Sl.No. Author (s) Title of the Article Publication Details
1. Ms. M. Sumetha & Dr. S. Vasanthi   Samsung: A Corporate Giant with Sustainable Growth in Smart phones. Research Explorer. A Refereed Bi- Annual International Research Journal on Multidisciplinary Journal. Volume 1- Special Issue 1 ISSN: 2250-1940, February 2014. pp 377-380.
2. Ms. M. Sumetha & Dr. S. Vasanthi   Factors influencing Impulse Buying Behaviour among College Students towards Apparels in Tiruchirappalli Town. Academia and Society, run by Come Alive, Holy Cross College Campus, Tiruchirappalli. Volume 2, Number 1, October 2015. ISSN 23939419; eISSN 23938919. pp 33-37.
3. Ms. M. Sumetha & Dr. S. Vasanthi   Factors influencing Online Impulse Buying Behaviour Academia and Society, run by Come Alive, Holy Cross College Campus, Tiruchirappalli. Volume 2, Number 2, February 2016. ISSN 23939419; eISSN 23938919. pp 28-31.
4. Ms. M. Sumetha & Dr. S. Vasanthi   A Study on Level of Satisfaction of E-shoppers towards Impulsive Buying Behaviourin TiruchirappalliCorporation. Paripex – Indian Journal of Research,Ahmedabad, Gujarat, India.Index Copernicus Value: 79.96Impact Factor: 5.761 ISSN:2250-1991.
5. Ms. M. Sumetha & Dr. S. Vasanthi   A Study on Hedonic Consumption of E-shoppers towards Impulsive Buying Behaviour in Tiruchirappalli Corporation. Scholars World-International referred Multidisciplinary journal of Contemporary Research (Online ISSN-2320-3145, Print ISSN-2319-5789) in April 2017, Volume V, Issue-II. Impact Factor: 4.433  
6. Ms. M. Sumetha & Dr. S. Vasanthi   Post Purchase Behaviour of E-Shoppers Towards Impulsive Buying Behaviour in South India – Structural Equation Model. Primax International Journal of Marketing (PIJM) ISSN No: 2348-0491; Impact Factor: 3.532; Volume No.4, Issue no.2, January – June 2017. Karnataka Reg. No.: 48/159/CE/0103/2013
  •  Papers published in international conference proceedings: 

“Post Purchase Behaviour of E-Shoppers towards Impulsive Buying Behaviour in South India – Structural Equation Model”, One Day International Conference held at Malaysia in June 2017, conducted by Primax Academy, Bengaluru, Karnataka.